i-Site

About

In 2011 as part of a plan for a new visitor precinct the Blenheim i-SITE moved to modern new premises 
adjacent the Blenheim Railway Station. The new site provided an opportunity for Destination 
Marlborough, the Regional Tourism Organisation which operatesversees Blenheim i-SITE, to investigate the use of different medias to encourage and increase visitor spend and time in the region by creating more effective and engaging marketing communications. ONELAN digital signage was chosen to achieve this.

Project Objectives

In 2011 as part of a plan for a new visitor precinct the Blenheim i-SITE moved to modern new premises
adjacent the Blenheim Railway Station. The new site provided an opportunity for Destination
Marlborough, the Regional Tourism Organisation which operatesversees Blenheim i-SITE, to investigate
the use of different medias to encourage and increase visitor spend and time in the region by creating
more effective and engaging marketing communications. ONELAN digital signage was chosen to achieve this.

Destination Marlborough's key objectives included:

  • To engage and inform travellers by showcasing Marlborough visitor experiences; 
  • To orientate and introduce visitors to Marlborough through maps, visuals and interactive displays;
  • To promote activities and events; 
  • To motivate travellers to spend more time and money in the region; and 
  • To inform travellers of the range of services i-SITE offer.

Why ONELAN

ONELAN digital signage was chosen due to its ease of use, content and display options and scheduling
capabilities.

What's Installed

Six NTB-620's displayed on a mix of 42" and 32" LCD screens in both landscape and portrait orientation. Since the original installation an additional LCD screen and NTB-620 has been installed at Blenheim Airport. This ONELAN is also managed remotely by the i-SITE team.

Digital Signage Content

The content is fully managed by i-SITE employees. The content being displayed consists of a mixture of the following:

  • Still images 
  • Video content 
  • Web/HTML content 
  • News feeds and text information

End Result 

“We had a long wish list of things we wanted the screens to do for us and Onelan provided a user
friendly solution to achieve our needs and then came up with some great ideas to take it a step further. We are thrilled with the result, especially how easy it is to make changes and the ability to schedule screens to automatically switch off at the end of the day or change to display relevant information for visitors who arrive after hours.” Tracy Johnston, General Manager Destination Marlborough.

Onelan Logo